Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money

Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money

This IDC study presents an estimation of the worldwide marketing campaign management software market for 2021."The transformational impact of customer experience on marketing infrastructure is far ahead of the practice transformations it should enable," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Brands are struggling to find new measures to describe their data relationships with customers, to deliver new value beyond transactions, and to act as one across far-flung departmental touch points. It is becoming clear that for the next decade, data capabilities and practices will be important differentiators for brands, which makes infrastructure integration a major competitive trend for vendors."

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