Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms

Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms

This IDC study presents 2021 worldwide market share analysis of vendors that provide marketing campaign management software for enterprise companies."Marketers have diverse requirements for technology, most acutely based on the scale of their operations," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "The needs of enterprise buyers are vastly different than those of small and midsize enterprises. While the operational features may sound similar, the speed and scale issues are orders of magnitude different as are the technical, usability, and services requirements. That not only puts unique product engineering requirements on enterprise providers, but it also means the go-to-market activities are far more complex and dependent on strategic partnerships."

Please Note: Extended description available upon request.