Marketing & Market Research

Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC."

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