Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors

Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors

This IDC study provides the 2020 worldwide market share data for digital advertising technology vendors."Even though I expect a slowdown in overall growth of spending on ad technology, there are a number of segments with a lot of potential for growth, such as ad verification, attribution, and DSPs," said Karsten Weide, VP for Media and Entertainment at IDC.

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