United Kingdom (UK) Home Tools and Security Market Trends, Analysis, Consumer Dynamics and Spending Habits

United Kingdom (UK) Home Tools and Security Market Trends, Analysis, Consumer Dynamics and Spending Habits
Summary

The UK: Home Category Data, The Consumer - Tools & security 2023 report offers a comprehensive insight into consumer attitudes in the UK tools & security market. The report focuses on four key subcategories: overall tools & security, power tools, non-power tools and secruity products. Consumer data is based on our 2023 UK tools & security survey, using a panel of 2,000 nationally representative consumers.

ScopeB&Q is the most shopped at retailer for non-power toolsAmazon has the highest conversion rate across all tools & security productsMoving or improving is the main motivation for consumers to purchase from the tools & security categoryReasons to BuyIdentify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.