United Kingdom (UK) Home Outdoor Furniture Market Trends, Analysis, Consumer Dynamics and Spending Habits

United Kingdom (UK) Home Outdoor Furniture Market Trends, Analysis, Consumer Dynamics and Spending Habits
Summary

The UK: Home Category Data, The Consumer - Outdoor furniture 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor furniture market. The report focuses on seven key subcategories: overall outdoor furniture, decorative accessories, dining furniture, lounging furniture, shelter, outdoor lighting, and outdoor heating. Consumer data is based on our 2023 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

ScopeB&M holds the highest conversion rate in the overall outdoor furniture marketAmazon was the most shopped at retailer for dining furniture, lounging furniture, shelter, outdoor lighting72.4% of respondents expect the garden to become a more relevant social space due to a warming climateReasons to BuyIdentify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.