United Kingdom (UK) Digital Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

United Kingdom (UK) Digital Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Digital Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.The UK digital advertising market had total revenues of $28.9 billion in 2021, representing a compound annual growth rate (CAGR) of 14.3% between 2016 and 2021.The mobile segment was the market's most lucrative in 2021, with total revenues of $18.5 billion, equivalent to 64% of the market's overall value.The digital advertising market achieved very strong growth in 2021, supported by delayed marketing spends, traditional seasonal uplift, the rollout of COVID-19 vaccines and the recovery of the economy.ScopeSave time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in the United KingdomUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United KingdomLeading company profiles reveal details of key digital advertising market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the United Kingdom digital advertising market with five year forecasts by both value and volumeReasons to BuyWhat was the size of the United Kingdom digital advertising market by value in 2021?What will be the size of the United Kingdom digital advertising market in 2026?What factors are affecting the strength of competition in the United Kingdom digital advertising market?How has the market performed over the last five years?How large is the United Kingdom’s digital advertising market in relation to its regional counterparts?

Companies Mentioned

Alphabet Inc
Meta Platforms, Inc.
Amazon.com, Inc.
Microsoft Corporation