U.S. Smart Speaker Market Shares, 2020: Amazon and Google Maintain Lead; Apple Makes Headway

U.S. Smart Speaker Market Shares, 2020: Amazon and Google Maintain Lead; Apple Makes Headway

This IDC study discusses the U.S. smart speaker market shares for 2020."The smart speaker really showed its value to mainstream consumers in 2020 by helping to ease the difficulties of social distancing by providing consumers with entertainment, information, and the ability to stay in touch with others via phone calls and video messages," says Adam Wright, senior research analyst for IDC's Smart Home research program. "Throughout the year, speaker makers were persistent with their marketing efforts, sales, bundling, and promotions, which helped move the needle for vendors like Amazon, Google, and Sonos. Moreover, as the broader smart home becomes more mainstream, consumers are increasingly looking to smart speakers as a central gateway through which to interact with smart home devices, content, and services."

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