Trust Built on a Foundation of B2C Identity

Trust Built on a Foundation of B2C Identity

This IDC Market Perspective discusses trust built on a foundation of B2C identity.An organization's security posture is key to its perceived trustworthiness. When purchasing a product, a customer expects security protocols were followed in its development, so it does not present a path to a cyberattack on the customer. Purchasing a purpose-built B2C identity management capability will yield an optimized user experience, compliance with industry and governmental regulations, outsourced development, and superior trust-enabled outcomes."Two years from now, consumers' expectations about the online experience will be higher as they gravitate to their favorite vendors and websites. Organizations need to look at B2C identity as an enabler of differentiation. Starting down this journey, looking inside organization's consumer identity information can be like opening a kid's closet. Everything's a mess. It is best to start the cleanup now." — Jay Bretzmann, research vice president, Security Products, IDC

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