Thailand Cards and Payments - Opportunities and Risks to 2026

Thailand Cards and Payments - Opportunities and Risks to 2026

Summary

GlobalData’s ‘Thailand Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in the Thai cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfer, cash, mobile wallets, cards, direct debits, and cheques during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Thai cards and payments industry, including - Current and forecast values for each market in the Thai cards and payments industry, including debit, credit, and charge cardsDetailed insights into payment instruments including credit transfer, cash, mobile wallets, cards, direct debits, and cheques . It also, includes an overview of the country's key alternative payment instruments.Ecommerce market analysis.Analysis of various market drivers and regulations governing the Thai cards and payments industry.Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.Comprehensive analysis of consumer attitudes and buying preferences for cards.The competitive landscape of the Thai cards and payments industry.ScopeThe central bank is taking steps to promote digital payments in the country. It launched Payment Systems Roadmap No.4 (2022-2024), which is a continuation of the previous Payment Systems Roadmap and the National e-Payment Master Plan. The new plan aims to further develop digital payments between 2022 and 2024. Key areas emphasized by the roadmap include creating an interoperable payment infrastructure, developing a biometric standard for authentication of identities, developing a cross-border payment and fund transfer service, and promoting widespread usage of digital payments.The growing adoption of contactless card payments for transport services will support growth in the card payment space. For example, in February 2022, Mastercard partnered with the country’s Ministry of Transport, the Mass Rapid Transit Authority of Thailand, and Krungthai Bank to launch contactless payments for the Metropolitan Rapid Transit system, enabling consumers to buy tickets for public bus journeys using contactless Mastercard cards. Food and drink is the leading category for online payments by transaction value, highlighting the high level of comfort Thai consumers have buying everyday essentials online. This has helped drive the introduction of food ordering and delivery apps within the country. For example, in February 2022, the Digital Economy Promotion Agency partnered with delivery company Foodordery to launch food delivery platform eatsHUB. Meanwhile, in April 2022, online food market Apricot launched the Quick Commerce grocery app, enabling customers to order items to be delivered within 15 minutes.Reasons to BuyMake strategic business decisions, using top-level historic and forecast market data, related to the Thai cards and payments industry and each market within it.Understand the key market trends and growth opportunities in the Thai cards and payments industry.Assess the competitive dynamics in the Thai cards and payments industry.Gain insights into marketing strategies used for various card types in Thailand.Gain insights into key regulations governing the Thai cards and payments industry.