South Korea Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

South Korea Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. . All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.The South Korean advertising industry had total revenues of $9,803.6m in 2021, representing a compound annual growth rate (CAGR) of 0.5% between 2016 and 2021.The food, beverage & personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $2,911.2m, equivalent to 29.7% of the industry's overall value.The advertising industry is highly correlated with consumer spending and financial power.ScopeSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South KoreaUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South KoreaLeading company profiles reveal details of key advertising market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecastsReasons to BuyWhat was the size of the South Korea advertising market by value in 2021?What will be the size of the South Korea advertising market in 2026?What factors are affecting the strength of competition in the South Korea advertising market?How has the market performed over the last five years?What are the main segments that make up South Korea's advertising market?