ServiceNow's European Vertical Strategy: A Young But Fast-Growing Approach to Industries' Needs and Digital Priorities

ServiceNow's European Vertical Strategy: A Young But Fast-Growing Approach to Industries' Needs and Digital Priorities

This IDC Vendor Profile aims at assessing ServiceNow's vertical markets strategy at the European level, identifying their strengths as well as room for improvement. Compared with companies with a more consolidated vertical strategy, ServiceNow is a very relevant example of a fast-growing vendor that decided to go all in on industries. This document provides background for the company and analyzes the company's European vertical strategy and execution. Finally, it provides future outlook and advice for ServiceNow to take a step further in its vertical journey.

Please Note: Extended description available upon request.