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Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT

Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT

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Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT
This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7?8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT and Commerce GPT. Salesforce intends to usher in the next era of personalization with its recent GenAI-powered technology stack.

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