Sales Channel Report

Sales Channel Report

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.

In the Sales Channel Report we found that e-commerce isn't the standout across the channel anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

What can you expect to find in this report?

Growth in e-commerce is slowing

Mass market + brick and mortar are experiencing an unexpected growth as consumers are returning

Price is influencing consumer shopping patterns

The practitioner channel is growing post-covid

The 2023 Sales Channel Report offers an update to how the market is performing post-covid. Immerse yourself in this report to study consumer shopping behavior, the shift across different sales channels and more.