Revenue Enablement as the Next Step in the Enablement Journey

Revenue Enablement as the Next Step in the Enablement Journey

This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenue enablement is a natural extension of current sales enablement capabilities. Both aim to provide sellers with the tools, knowledge, and resources they need to sell more effectively and efficiently. Both enable a frictionless customer experience at each stage of the buying journey. Whereas sales enablement has traditionally focused on sales teams almost exclusively, revenue enablement expands the principles of sales enablement to every customer-facing, potentially revenue-generating team within an organization," says Michelle Morgan, research manager, Sales Technology Applications at IDC.

Please Note: Extended description available upon request.