Retail-CPG Analytics Collaboration

Retail-CPG Analytics Collaboration

This IDC Perspective discusses the retail-CPG analytics collaboration. To meet the needs of retail of the future, retailers and their CPG suppliers need to establish a common understanding of facts on the ground driven by the consumer. To do this does not require an analytical arms race. Rather, the future of retailer-supplier relationships needs to move beyond data sharing to analytical collaboration, shared insights, and a single truth, with processes, tools, and incentives aligned to support. "As the winners in retail continue to accelerate investment in AI solutions, particularly those supporting merchandising and marketing, we are quickly moving past the days where relationships and vendor insights drive buyer decisions," states Jon Duke, vice president of research, IDC Retail Insights.

Please Note: Extended description available upon request.