Public Opinion Research in the US - Industry Market Research Report

Public Opinion Research
Qualitative research can be undertaken through a combination of personal interviews (including face-to-face and telephone interviews) and focus groups. Focus groups are used for product testing and as a means of ascertaining why customers buy or do not buy certain products. It is also used to test their thoughts and responses to products, services and ideas.Firms in this industry take surveys from a sample of the population and extrapolate the data to make generalities about public opinion.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.