Programmatic Advertising Platform

Programmatic Advertising Platform

Global Programmatic Advertising Platform Market to Reach $77.5 Billion by 2030
In the changed post COVID-19 business landscape, the global market for Programmatic Advertising Platform estimated at US$9.1 Billion in the year 2022, is projected to reach a revised size of US$77.5 Billion by 2030, growing at aCAGR of 30.7% over the period 2022-2030. Real Time Bidding, one of the segments analyzed in the report, is projected to record 33% CAGR and reach US$47.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Private Marketplace segment is readjusted to a revised 28.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $2.9 Billion, While China is Forecast to Grow at 29.5% CAGR
The Programmatic Advertising Platform market in the U.S. is estimated at US$2.9 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 29.5% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.3% and 26% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 21.3% CAGR.Select Competitors (Total 46 Featured) - AdformAdobe Systems, Inc.AdRoll Advertising LimitedAppNexus, Inc.BeeswaxBetween DigitalCentro IncorporatedConnexity, Inc.DataXu, Inc.Fluct,Inc.Google LLCIPONWEB GmbHMediaMath, Inc.RhythmOneRocket Fuel Inc.The Rubicon Project, Inc.The Trade DeskTurn Inc.Verizon Digital Media ServicesYahoo!, Inc.Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

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