New Business Opportunities for Print Vendors in the European SMB Market: The Backbone of the European Economy

New Business Opportunities for Print Vendors in the European SMB Market: The Backbone of the European Economy

This IDC Market Perspective pinpoints the market opportunity within the small and medium-sized business (SMB) market in Europe for print vendors seeking new revenue streams. It highlights SMB subsegment differences in terms of technology challenges, spending priorities, behavior, and decision-making influences."A focus on large European enterprises is blinkered — SMB organizations account for more than 99% of the European market, providing a vast array of opportunities for print vendors beyond print," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "European SMB spending indicates that many have already started their road to recovery, and IDC expects an increase in technology spending to address the technology challenges that hinder their business priorities," said Simone de Bruin, associate director, European Small and Medium Business and Start-up Strategies.

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