Netherlands: Consumer Profile

Netherlands: Consumer Profile
In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a shortage of affordable homes. High inflation raised living costs, and Dutch consumers prioritised savings while seeking cost-effective options. Personal branding and energy efficiency were important, and virtual socialising gained significance.

The Netherlands: Consumer Profile report offers a concise insight into the country's socioeconomic data, presenting a strategic snapshot of the consumer landscape today and in the future. It provides insights on population demographics, income and expenditure, and household composition, illustrated with Voice of the Consumer: Lifestyles Survey. Geared towards strategists and planners, the Country Consumer Profile report uncovers opportunities in the evolving consumer segments.

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment