Motorcycle Dealers in Australia - Industry Market Research Report

Motorcycle Dealers in Australia - Industry Market Research Report
Motorcycle Dealers in Australia

The Motorcycle Dealers industry's revenue has faced mixed trading conditions over the past few years, as the COVID-19 pandemic wrought havoc on global supply chains and demand fluctuated heavily. Downstream demand spiked during the 2020 and 2021 calendar years, as a combination of rising real household discretionary income and restrictions on various types of spending juiced demand for new and used motorcycles. The closure of Australia's international border drove greater interest in domestic holidays, which included many households purchasing a new motorcycle. As pandemic-related restrictions were wound back in 2021-22, customer demand eased, while global supply chain constraints tanked stock deliveries, especially for new motorcycles or motor scooters. Yet, the effect of falling sales volumes was only partially felt by dealers, because prices soared, especially on the second-hand market. Overall, revenue is expected to decline at an annualised 0.6% over the five years through 2023-24, to total $1.8 billion. This includes an anticipated decline of 2.6% in 2023-24, as faltering demand from the agricultural sector weakens industrywide sales.

Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.