Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights

Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights
Summary

Mega-Trend Tracking - Understanding Shifts in TrendSights Influence - Consumer Survey Insights uses GlobalData's Consumer Survey to identify patterns of consumer behavior through the lens of GlobalData’s TrendSights framework.

Changes in mega-trend influence can reflect a re-organization of priorities in response to personal circumstances as well as wider changes in the world. Continued monitoring of the relative importance of mega-trends is useful in anticipating directional behavior and meeting the demands of existing and future consumers.

ScopeThe aftermath of the pandemic has seen consumers place an even greater emphasis on their health compared to pre-pandemic sentiment.The race to accommodate hectic lifestyles has been overshadowed by price- and value-consciousness since the pandemic and elevated levels of inflation.Lack of information, access, conflicting priorities and contrasting belief systems are proving to be obstacles to embracing more sustainable lifestyles.Reasons to BuyUnderstand consumer behavior and company responses in order to tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.