Location-Based Data and Intelligence Monetization: The Future Is Here

Location-Based Data and Intelligence Monetization: The Future Is Here

HERE is a data-as-a-service (DaaS) company that provides location-based data and services globally through its public cloud enabled platform and tools. This IDC Perspective uses HERE as an example on how DaaS companies can use digital infrastructure to support ISVs, entrepreneurs, and enterprises to monetize data through software innovation, digital ecosystems, and analytical tools. These insights were gleaned from a 90-minute group call interview, with questions and answers conducted with HERE's senior executives. According to Dr. Glen Duncan, associate research director, IDC Asia/Pacific (excluding Japan) (APEJ), "The Future Enterprise will digitally innovate to compete by being both a consumer and producer of software applications. These software-based applications will be built on a digital infrastructure ecosystem composed of cloud-centric technologies, more ubiquitous deployment options, and more automated IT operations. The HERE platform is an example of an environment in which the future of digital infrastructure can meet with the future of innovation to create the Future Enterprise."

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