Is Alternative Protein The Next Big Thing For Your Sector?

Is Alternative Protein The Next Big Thing For Your Sector?

Summary

This innovation landscape report on Alternative Protein, published by GlobalData as part of an ongoing innovation series, provides a data driven view into the state of the alternative protein ecosystem, explores the evolving market dynamics, and suggests where stakeholders should place their bets.

The report highlights alternative protein market ecosystem and tracks all the relevant stakeholders and market players. It covers insights on media analysis, job analytics, company filing trends, VC investment trends, deep-dive into product innovations across categories and patent filing trends. It also suggests the forward-looking strategies for the market players.

Key HighlightsThe interest in alternative protein has grown gradually since 1970s but, it has accelerated significantly over the past decade. Rise of ethical and health-conscious consumers, concerns over animal welfare, and significant media coverage has fueled this growth Alternative Proteins are no longer part of a niche product segment. The growing consumer interest, awareness about using cruelty-free products, VC investor interest, new business models, and novel source availability have caused this shift As Alternative Proteins come close to conventional protein sources in terms of price, taste and texture, these products are likely to witness more demand in the future. Success stories of startups such as Beyond Meat and Impossible Burgers support the hypothesisScopeThis report is our contribution to the creation of an industry-wide common understanding of the most important developments in the protein alternatives ecosystemUnderstand the overall alternative protein market ecosystemUse media analysis to understand consumer preferences over the yearsLeverage Venture Capital Analysis to discover and track investment trends in the alternative protein space, top investment areas and most funded startups/unicornsCut down research time with Innovation Analysis highlighting the key trends and challenges in the market and lessons to be learnt from selected start-ups – All at one placeGain in-depth analysis of the protein alternatives patent landscape to understand the position technology adoption of startups and corporates in this ecosystem and make confident data-driven decisions Key-takeaways and recommendation for ManufacturersReasons to BuyUnderstand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy. Identify the investment trends and unicorns to predict the future of Alternative Protein Industry. Evaluating Patent landscape to analyse the top technology trends, key geographies and promising market players in alternative protein area. Use GlobalData’s success case-studies and marketing campaigns from across the globe to inspire innovation. With the constantly evolving COVID-19 outbreak, market players are looking to evaluate the potential for success of Alternative Protein. Access valuable strategic take-outs to help direct decision-making and inform new product development.