Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

Report Description

Buy Now Pay Later (BNPL) is emerging as one of the most popular FinTech products in the country. While Kredivo is the pioneer in this segment, nearly all major e-commerce platforms and FinTech companies are offering the BNPL payment option. The pay later feature offered by Ovo is one of the most used services in Indonesia. Other key players include GoPay, Shopee, and Traveloka.

With the growing popularity of digital loans in the country, the BNPL payment is expected to take market share from credit cards in Indonesia. This is supported by the fact that Ovo has more active users than credit card companies in the country. Moreover, the growing popularity of BNPL payment method is reflected in the fact that the number of pay later transactions have increased significantly over the last eight quarters.

Digital payment service providers are looking for potential global investment and mergers and acquisitions to boost the growth of the digital payment industry in the country. With Gojek, announcing the investment from Facebook and PayPal in GoPay, other digital payment providers are looking to merge for remaining competitive in the industry. Two of the top digital mobile payment service providers, Ovo and Dana are looking at a possible merger to boost their presence and compete with GoPay, who has a 60% market share.

According to PayNXT360’s Q4 2020 BNPL Survey, BNPL payment in the country is expected to grow by 66.1% on annual basis to reach US$ 3508.8 million in 2021.

Medium to long term growth story of BNPL industry in Indonesia remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 22.2% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 2113.1 million in 2020 to reach US$ 14281.7 million by 2028.

This report from PayNXT360 provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry in Indonesia. The report focuses on data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

It details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities in Indonesia. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Indonesia. Below is a summary of key market segments:
Indonesia BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Indonesia Buy Now Pay Later Market Share Analysis by Key Players
Indonesia Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Indonesia Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Education: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Automotive: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to Buy

• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.