Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

Summary

Individualism and Expression is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.

Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer identity-related products that can feel more personal to consumers.

ScopeEmpowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them. More informed consumers are making product choices with specific health concerns in mind.Reasons to BuyUnderstand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.