India Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

India Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

Report Description

Buy Now Pay Later (BNPL) providers are tapping into a wide pool of Gen Z and millennials consumers who are wary of using credit cards in India. That said, the coronavirus induced lockdown, job losses, salary cuts, and uncertain incomes have helped the surge of already rising BNPL popularity in India. For instance, LazyPay - one of the key players in the BNPL payment method in India - has seen a surge in its overall customers and is currently serving over 30 million users in India. Simpl, another BNPL payment provider in the country witnessed a 40% increase in transactions for daily essentials from hyper-local merchants, after the coronavirus outbreak. Growing popularity of BNPL payment method is attracting several big players such as Paytm who are looking to enter the BNPL market.

India is expected to be one of the fastest-growing markets when it comes to the adoption of BNPL and digital payment, mainly because of its demographics and high youth population percentage.

Moreover, to overcome the internet network constraints, especially in rural areas - the Reserve Bank of India is pushing FinTech companies to deploy and provide offline solutions. The wider availability of BNPL payments is expected to be the next big thing pushing the growth of this segment in the country.

According to PayNXT360’s Q4 2020 BNPL Survey, BNPL payment in the country is expected to grow by 65.5% on annual basis to reach US$ 11570.7 million in 2021.

Medium to long term growth story of BNPL industry in India remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 24.2% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 6990.5 million in 2020 to reach US$ 52827.2 million by 2028.

This report from PayNXT360 provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry in India. The report focuses on data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

It details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities in India. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in India. Below is a summary of key market segments:
India BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

India Buy Now Pay Later Market Share Analysis by Key Players
India Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
India Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Education: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Automotive: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to Buy

• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.