IDC PlanScape: Retail Price Optimization Solutions

IDC PlanScape: Retail Price Optimization Solutions

This IDC PlanScape highlights the case for retailers to invest in price optimization capabilities, a technology area that continues to grow in both investment and importance for retailers as they bridge to the future of retail."Retail of the future is customer driven, analytically robust, and automated. Achieving that is effectively impossible without a modern solution for price optimization," states Jon Duke, research vice president of IDC Retail Insights.

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