IDC PlanScape: Future of Digital Innovation — Implementing a Consumption Pricing Model

IDC PlanScape: Future of Digital Innovation — Implementing a Consumption Pricing Model

This IDC PlanScape is designed for any company that is considering using the consumption model. It follows earlier future of digital innovation research titled Software Distribution Best Practices for the Future of Digital Innovation (IDC #US48907522, March 2022)."Interest in consumption pricing is on the rise because new applications need a better value-based metric to price new ways of delivering value as a service. However, adopting the consumption model requires careful modeling, the right monetization technology, and great execution to ensure your customers and investors will be happy," says Mark Thomason, research director for Digital Business Models and Monetization at IDC.

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