IDC PlanScape: Future of Digital Innovation — Creating a Distribution Function for Software-Based Digital Innovation

IDC PlanScape: Future of Digital Innovation — Creating a Distribution Function for Software-Based Digital Innovation

This IDC PlanScape provides insights into building a distribution function for software-based digital innovation."The distribution of software-based digital products and services is much more complex than simply deciding between a direct or an indirect approach," says Erin Hichman, research manager, Digital Transformation Professional Services at IDC. "Determining the distribution method should not be the final step as part of software-based digital innovation effort, but rather should be integrated from the beginning."

Please Note: Extended description available upon request.