IDC PlanScape: Digital Signage to Maximize ROI

IDC PlanScape: Digital Signage to Maximize ROI

This IDC PlanScape provides a road map for hospitality and travel companies to leverage digital signage to deliver on business outcomes by enhancing customer and employee experiences and engagement, driving ROI and improving operations."Self-directed experiences have been a persistent component of digital transformation road maps, but COVID-19 has exacerbated the need for smart signage and dynamic digital displays," says Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies, IDC. "The use cases for digital signage in hospitality and travel are growing exponentially as the technological capabilities expand and costs of hardware decrease. Digital signage is no longer a static investment but, with proper planning, can be a flexible part of digital transformation and business resiliency strategies."

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