IDC Perspective: Redefining User Experience: Evolving Requirements and the Role of Data in Driving Real-Time Hyper-Personalized Engagement

IDC Perspective: Redefining User Experience: Evolving Requirements and the Role of Data in Driving Real-Time Hyper-Personalized Engagement

This IDC Perspective presents a progressive view for enterprises to reorganize their CX strategy and align it according to the needs in the post pandemic era. Hyper-personalization is the need of the hour in a digital-first world in which customers and consumers are always online and need everything at the very moment. This document discusses the imperative for moving from personalization to hyper-personalization practices to offer customer engaging experiences and technologies or practices that enterprises can utilize to deliver zero friction customer engagements in real time.

Please Note: Extended description available upon request.