IDC PeerScape: Practices for Using Mobile Technology to Better Engage Customers and Employees

IDC PeerScape: Practices for Using Mobile Technology to Better Engage Customers and Employees

This IDC PeerScape discusses practices for using mobile technology to better engage customers and employees."Organizations must realize that the pandemic has made mobile technology programs more important than ever," says David Weldon, adjunct research advisor, IDC's IT Executive Programs (IEP). "Customers want immediate access to an organization, its information, and products or services — anywhere and at any time. Employees want mobile technology to replicate the workplace for them at remote locations and enable them to stay connected with the organization, their boss, and their coworkers."

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