IDC PeerScape: Practices for Enabling Digital Innovation

IDC PeerScape: Practices for Enabling Digital Innovation

This IDC PeerScape discusses senior executives' best practices for driving innovation into their software development initiatives. By adopting these approaches, the companies achieved a number of important benefits including building new revenue streams, significantly boosting the attractiveness of their offerings to customers, and reacting quickly when faced with unprecedented market disruption. The practices include developing a strong technology foundation, turning proprietary software into a commercial offering that creates new business value, establishing a culture of innovation, and creating mechanisms for bringing innovative ideas to the market."Building innovative software is no longer a one-off activity for enterprises," said Nancy Gohring, research director, IDC's Future of Digital Innovation agenda program. "Creating a strong foundation of technology, culture, and tools ensures that an enterprise can turn software innovation into a business value driver on an ongoing basis."

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