Ice Cream in Tunisia

Ice Cream in Tunisia
In 2022, Magnum and Häagen-Dazs launched into Tunisia, bringing these two international premium brands into a category which is dominated by domestic brands. As part of Magnum’s launch activity, social influencers on Facebook and Instagram were leveraged to promote the ice cream brand. These two premium brands are sold at a much higher price than mass ice cream brands. However, with the large majority of consumers in low- and middle-income groups, demand is therefore limited to upper income cons...

Euromonitor International's Ice Cream in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.