Heineken Holding NV - Company Overview and Analysis, 2023 Update

Heineken Holding NV - Company Overview and Analysis, 2023 Update
Summary

Company Analysis: Heineken Holding NV, reports key findings as of 14th June, 2023 based on market analysis and brand diversification by industry and geography.

Heineken Holding NV (Heineken) has strong market presence globally in the alcoholic and non-alcoholic beverages industries. It markets a variety of well-known brands including Heineken, Tiger, Desperados, Sol, Kingfisher, and Birra Moretti. The company has an operational presence across all the regions globally. Western Europe emerged as the largest region for the company which accounted for 30.9% of total sales value in 2022, followed by Latin America and Asia. GlobalData’s thematic scorecard shows that Heineken is one of the dominant players in the virtual augmented reality theme.

ScopeHeineken focused on expansion with strategic investments at key regionsAsia was the biggest market for the alcoholic and non-alcoholic beverages industries in 2022Business expansion and effective marketing pushed sales for Heineken in 2022Heineken’s sentiment score observed growth in Q1 2022Reasons to BuyUnderstand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.