Global Point of Sale Materials (PoSM) Market Report and Forecast 2023-2028

Global Point of Sale Materials (PoSM) Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the global point of sale materials (PoSM) market attained a value of USD 33.26 billion in 2022. Aided by the by the increasing adoption of digital PoSM and the expansion of retail businesses worldwide, the market is projected to further grow at a CAGR of 5.4% between 2023 and 2028, reaching a value of USD 45.80 billion by 2028.

Point of Sale Materials (PoSM) refers to the materials used in retail stores, supermarkets, and other sales outlets to promote and display products. These materials include signage, banners, shelf talkers, wobblers, and promotional displays, among others. PoSM serves as a vital tool for driving customer attention towards specific products and offers, thereby increasing sales and enhancing brand visibility. The growth of the global point of sale materials (PoSM) market can be attributed to several factors, including the rapid expansion of retail chains worldwide, increasing competition among brands, and a growing emphasis on in-store marketing strategies. Additionally, technological advancements and the integration of digital displays and interactive elements in PoSM are expected to further fuel market growth.

The increasing adoption of omnichannel retail strategies and the growing importance of in-store marketing in driving consumer purchase decisions are key factors propelling the growth of the global point of sale materials (PoSM) market. Furthermore, the integration of digital technology in PoSM, such as digital signage, interactive kiosks, and augmented reality displays, is expected to create new growth opportunities for the market. Sustainability and environmental concerns are also driving the demand for eco-friendly PoSM materials. Market players are increasingly focusing on developing recyclable and biodegradable PoSM solutions to cater to the evolving preferences of their clients. The expansion of the e-commerce industry is another factor that has also influenced the growth of the global point of sale materials (PoSM) market. As brick-and-mortar retailers face increased competition from online retailers, the adoption of effective in-store marketing strategies becomes crucial for driving foot traffic and ensuring customer retention.

The growing retail industry and increased competition among brands have led to the adoption of innovative PoSM solutions. Key players in the point of sale materials (PoSM) market are focusing on enhancing their product portfolios and offering customised solutions to cater to the diverse requirements of their clients. Moreover, strategic partnerships, acquisitions, and mergers are being undertaken by market players to strengthen their market position.

Market Segmentation

The market can be segmented based on type, end use, and region.

Market Breakup by Type: Soft PoSM Hard PoSMMarket Breakup by End Use: FMCG Food and Beverage Retail Pharmaceutical Others Market Breakup by Region: North America Europe Asia Pacific Latin America Middle East and Africa Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the PoSM companies. Some of the major key players explored in the report by Expert Market Research are as follows: HH Global Exceptional 3D, Inc. Simpson Group RTC Industries, Inc. Trion Industries, Inc. Priority, Inc. Drukkerij VAN AS B.V. Amitoje India OthersAbout Us

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*We at Expert Market Research always strive to give you with the latest information. The numbers in the article are only indicative and may differ from the actual report.