Germany Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

Germany Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

Report Description

Digitalization has gradually started to dominate all sectors in Germany. This impact of digitalization is especially evident in financial transactions. As compared to some other European countries, cash played a bigger role in Germany a few years back. However, the evolving payment landscape and the accelerated push by the coronavirus pandemic have transformed the overall payment industry in the country. According to PayNXT360’s Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 55.5% on annual basis to reach US$ 18711.1 million in 2021.

With consumer demand for BNPL services increasing in the country, online retailers and merchants are looking at BNPL as a marketing tool. The deferred payment solution in BNPL is allowing both online and offline merchants to experience increased basket size, improved conversion rates, and enhanced customer loyalty. However, both online and offline merchants in Germany are expecting the BNPL payment method at point-of-sale (POS) to attract new customers.

Being the largest BNPL market in Europe, Germany also has the highest number of BNPL players in the region. The different BNPL firms operating in Germany include Klarna, Clearpay, PayPal, Ratepay, Scalapay, Divido, and Cashper. While Klarna and Ratepay have been the leading players in the German BNPL sector, smaller BNPL providers such as Scalapay have been raising funds to expand their services in Germany and other European countries.

With the BNPL businesses such as Klarna offering their own banking accounts to consumers, it presents an even more significant threat to the banking industry. Large banks can compete and gain back their market share from the BNPL providers. However, for them to compete, banking players must forge strong relationships with retailers at the point-of-sale, which BNPL companies.

Medium to long term growth story of BNPL industry in Germany remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 23.8% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 12,032.0 million in 2020 to reach US$ 83,619.4 million by 2028.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Germany. Below is a summary of key market segments:
Germany BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Germany Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Active Consumer Base, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
Germany Buy Now Pay Later Market Share Analysis by Key Players
Germany Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Germany Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Germany Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Germany Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Germany Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Germany Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Germany Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players