Flexible Consumption Models Help Companies Invest for Growth in Europe

Flexible Consumption Models Help Companies Invest for Growth in Europe

This IDC Market Perspective examines the adoption of flexible consumption models in Europe, the benefits and services that are of most value to enterprises, and differences in adoption among organizations with different levels of IT maturity. It also profiles the flexible consumption model solutions of leading IT infrastructure vendors in Europe. "In today's digital world, investing in a highly agile and capable digital platform to deliver accelerated innovation is the key to winning in the market. The most digitally advanced organizations are leading the way with extensive adoption of flexible consumption models. These consumption models enable them to pay for enhanced investments that transform IT into an agile as-a-service platform without breaking the bank," said Andrew Buss, research director for European Enterprise Infrastructure at IDC. "IT infrastructure vendors are quickly recognizing this shift and have begun offering a range of solutions for customers. However, different customers are at different stages of acceptance and adoption, and vendors will need to tailor their messaging and approaches accordingly."

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