Five Best Practices for Driving SaaS Renewals Through Partners

Five Best Practices for Driving SaaS Renewals Through Partners

This IDC Market Perspective analyzes partners' role in driving software-as-a-service (SaaS) renewals among customers. Advice given in this document is intended to help vendors to develop their own SaaS renewal strategies by leveraging the strength of their partner ecosystems."Partners can play an important role in driving SaaS renewals among customers. Partners with deep customer relationships and/or industry-specific expertise carry significant customer influence and could be best placed to drive vendor renewal activity. Vendors should consider evaluating their existing incentive stacks to ensure partner rewards map onto customer value and renewal activity."

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