Enhancing Career Site Experience with SmartRecruiters Attrax

Enhancing Career Site Experience with SmartRecruiters Attrax

This IDC Market Note discusses the acquisition of Attrax by SmartRecruiters.Traditionally, recruitment marketing solutions were focused on ensuring open positions were appearing on relevant job boards in a timely manner. As talent acquisition technologies continue to evolve, so too does this function, providing automation and analytics to improve dissemination of open positions while keeping records of impacts to improve marketing strategies for targeted skill sets. The Attrax software solution, now part of the SmartRecruiters talent acquisition suite, seeks to address this gap in recruitment marketing, providing talent acquisition divisions with an array of tools to customize and enhance career sites. The resultant effect is an improved personalized experience for candidates that dovetails with external job board attraction to create a holistic front-end solution that effectively fills the top of funnel for recruiters.

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