Ecosystem Partners' Role in Sustainability-Related Issues

Ecosystem Partners' Role in Sustainability-Related Issues

This IDC Perspective discusses business-related issues and the growing demands on ecosystem partners to participate in other corporations' sustainability efforts. The document stresses that while a sustainability program provides several business benefits, a company must undertake any efforts in a logical and cost-effective manner. In addition, the document provides initial recommendations to support long-term success."Sustainability will continue to be a business-related issue requiring executive management focus. While there are several benefits in actively participating in ecosystem partner efforts, companies must identify a clear business strategy and role that provides a win-win value-added proposition," says Chris Webber, director, Strategic Alliances Research at IDC.

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