Ecommerce in Consumer Goods, 2022 - Thematic Research

Ecommerce in Consumer Goods, 2022 - Thematic Research

Summary

In this report, we identify the top five themes that will impact the consumer goods sector in 2022. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key considerations for brands and manufacturers.

In 2022, the major themes impacting the consumer goods sector will be: Health and Wellness, Future of Work, Digitalization, Easy & Affordable, and ESG.

ScopeOnline engagement intended to drive ecommerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements. Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social media commerce (s-commerce), and quick commerce (q-commerce).The key themes and trends for immediate consideration will be centered around consumer demand for sustainability and value in line with convenience.Reasons to BuyUnderstand multiple themes and company responses in order to tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.