Eastern Europe B2C E-Commerce Market 2022

Eastern Europe B2C E-Commerce Market 2022

B2C E-Commerce sales value in Turkey saw a substantial growth of over 60% y-o-y between 2019 and 2020: new yStats.com report.

The latest publication from Germany-based online research firm yStats.com, “Eastern Europe B2C E-Commerce Market 2022” provides insights into the current state and future trends of B2C E-Commerce in the Eastern European region. Among other findings, the publication reveals that Aliexpress was the most popular foreign shopping website used in the past 6 months in Poland, as of October 2021.

Eastern Europe sees the continuous acceleration of B2C E-Commerce after the onset of COVID-19 in 2020

In Eastern Europe, B2C E-Commerce market progressively developed, especially after the pandemic spread in 2020. This was caused by the imposed retail market constraints caused by the proliferation of COVID-19 restrictions, meaning the first half of 2020 was a booming period for B2C E-Commerce. In fact, the Russian B2C E-Commerce market reached significant growth of almost 60% y-o-y from 2019 to 2020. In Poland, the online retail market continues to accelerate over 2020, with the product sector contributing the most to B2C E-Commerce growth being Home and Gardening, followed by Electronics and Media.

Consumers in Eastern Europe mostly shopped online for Clothes, Shoes & Accessories items in 2020

Product segments that were commonly purchased when shopping online in Eastern Europe were different in various markets of the region in 2020. For example, Russian B2C E-Commerce was lead by the Electronics and Appliances product category, followed by Clothing & Footwear, Food, Furniture and Home Goods, and Beauty and Health. In Turkey, among the most commonly purchased items online in 2021 were Clothes, Shoes & Accessories, Deliveries from Restaurant, and Food and Beverages.