Digital-Native Businesses and Their Impact on the IT Market: An Introduction

Digital-Native Businesses and Their Impact on the IT Market: An Introduction

This IDC Market Perspective presents a first take on digital-native businesses, their characteristics, and their technology needs. The report describes the impact of digital natives on the market and provides a high-level set of recommendations for technology vendors looking to supply them with products and services."Digital natives, start-ups, and scaleups differentiate themselves through their usage of new and emerging technologies, focus on data and AI, and ecosystem-centric approach, all to benefit the customer experience. At the same time, their impact on IT spend depends heavily on industry focus and level of maturity. IT vendors will need to assess and address these specific needs if they want to build long-term relationships with start-ups and digital-native enterprises," said Simone de Bruin, research director, Worldwide Digital Native Business.

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