Digital Media in Australia - Market Summary, Competitive Analysis and Forecast to 2025

Digital Media in Australia - Market Summary, Competitive Analysis and Forecast to 2025

Summary

Digital Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books.The Australian digital media market had total revenues of $2.0bn in 2020, representing a compound annual growth rate (CAGR) of 37.8% between 2016 and 2020.The Digital Video segment was the market's most lucrative in 2020, with total revenues of $1.0bn, equivalent to 52.3% of the market's overall value.The Australian digital media market’s value grew by 26.1% in 2020, remaining on its strong growth trajectory of recent years, with demand for SVoD subscriptions also surging as a result of COVID-19 pandemic. Market growth is expected to be considerably lower in 2021, following that earlier spike in demand and the partial re-shift of consumption to out-of-home entertainment.ScopeSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in AustraliaUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in AustraliaLeading company profiles reveal details of key digital media market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts by both value and volumeReasons to BuyWhat was the size of the Australia digital media market by value in 2020?What will be the size of the Australia digital media market in 2025?What factors are affecting the strength of competition in the Australia digital media market?How has the market performed over the last five years?Who are the top competitiors in Australia's digital media market?