Digital Advertising in South Africa - Market Summary, Competitive Analysis and Forecast to 2025

Digital Advertising in South Africa - Market Summary, Competitive Analysis and Forecast to 2025

Summary

Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.The South African digital advertising market had total revenues of $425.6m in 2020, representing a compound annual growth rate (CAGR) of 12.5% between 2016 and 2020.The desktop segment was the market's most valuable in 2020, with total revenues of $221.9m, equivalent to 52.1% of the market's overall value.Growing smartphone penetration has caused a shift in the advertising industry to a more digital field.ScopeSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South AfricaUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South AfricaLeading company profiles reveal details of key digital advertising market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecastsReasons to BuyWhat was the size of the South Africa digital advertising market by value in 2020?What will be the size of the South Africa digital advertising market in 2025?What factors are affecting the strength of competition in the South Africa digital advertising market?How has the market performed over the last five years?What are the main segments that make up South Africa's digital advertising market?