Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Decathlon’s consumers are typically older, with Gen X and Boomers comprising 69 3 of its shopper base These consumers will be attracted to its extensive store network and wide range of sports products at affordable prices, making it a convenient place to shop.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

ScopeThough Decathlon provides a one-stop solution for all sports requirements, it struggles to attract young consumersDecathlon’s range of sports products makes it a convenient place to shop for consumers taking up sportIts focus on rental and becoming a marketplace will help Decathlon stay aheadReasons to BuyGain a comprehensive knowledge on Decathlon's business and develop a competitive advantageInvestigate current trends in the clothing and footwear market to identify the best opportunities to exploit Analysis of key players in the clothing and footwear segment in Italy