Customer Insights on Streaming Media Usage in the Education Market

Customer Insights on Streaming Media Usage in the Education Market

This study looks at the impact on demand for streaming solutions in the education market since the pandemic started. Private and public educational institutions do not yet know the full impact of COVID-19 on the learning sector. While many expect a hybrid model to stay and be the norm, constant changes in student behavior will impact the solutions that institutions deploy. Whatever the final outcome, online learning is here to stay in some form. Most educational institutions will be forced to offer more choice to students and will rely more heavily on streaming media-based solutions than ever before.

The study is focused on the US market and is based on a survey conducted among 133 respondents spanning K-12, professional schools (law schools, medical schools), 2-year colleges, and 4-year colleges. The study includes both private and public institutions and provides data on how the education market is transforming and allocating budgets, as well as customer perspectives of preferred vendors.