Consumer Marketing 2022

Consumer Marketing 2022 assesses leading approaches for marketing to consumers –from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics are categorized into 60 topics, each presented in a separate chapter. Current marketresearch and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution,and prioritization. Over 1,200 embedded website links will direct you to raw data, additional market research, and other resources.